OUR MAISON and Cinema

CELEBRATE CINEMA

Jaeger-LeCoultre’s affinity with the 7th Art is all about two worlds infused with the same creative effervescence, inspired by a longstanding tradition and the absolute quest for excellence. Jaeger-LeCoultre supports all those who create on a daily basis, who bring life to the art of filmmaking, and attaches great importance to the preservation of its heritage.

For more than a decade, Jaeger‑LeCoultre has been closely associated with the most prominent artistic film festivals around the world, including the Shanghai International Film Festival, and in turn pays tribute to the creative talent of filmmakers by annually awarding the Glory to the Filmmaker Award.

Since January 2018, Jaeger-LeCoultre is delighted to have welcomed Benedict Cumberbatch as Friend of the Maison.

In 2019, Amanda Seyfried and Nicholas Hoult also became Friends of the Maison and we were pleased to welcome them at the Salon International de la Haute Horlogerie, the Shanghai International Film Festival and the Venice International Film Festival.

#JLCandCinema

SHANGHAI INTERNATIONAL FILM FESTIVAL 

In the summer of 1896, film, arrived in Shanghai across the ocean, marking the first encounter between China and Cinema. Since then, this new invention has survived and thrived in China.

Shanghai has become a place where filmmakers from home and abroad concentrate. Thanks to the appeal of the older generation of filmmakers, the Shanghai International Film Festival (SIFF) was officially founded in 1993.

SIFF devotes itself to building up an international platform, in an effort to promote the industry development and enhance cooperation with the rest of the world. 

The competition sections of the Festival include awards as the Golden Goblet Award and the Asian New Talent Award. The most prestigious Award given out is the Golden Goblet for Best Feature Film. 

Jaeger-LeCoultre is the Official Partner of the Festival since 2011 and hosts an annual charity auction Gala to support film restoration in China.

PRESERVING FILM'S HERITAGE

Jaeger-LeCoultre has a long-standing engagement in supporting the appreciation and preservation of film.

The plan to restore China’s classic films has been an important project in the cooperation with the Shanghai International Film Festival. Over the past years, a number of Chinese classics have been successfully restored (through 4K technology) and conserved to promote the time-honoured traditions and profound culture of Chinese film.

The restored films include movies asThe River Flows to the East (I and II), Eight Thousand Li of Cloud and Moon, Crossroads, Crow and Sparrow, Two for the Road, Two Stage Sisters, C’est la Vie, Mon Chéri, A Better TomorrowPainting Soul and Flowers of Shanghai.

Jaeger-LeCoultre hopes to raise the public's awareness of the importance of protecting and passing on Chinese cultural heritage as well as making its own contribution to preserving classic Chinese films.To support the project's development and raise awareness about film restoration, Jaeger-LeCoultre hosts an annual charity auction at the Shanghai International Film Festival, featuring one of its unique timepieces, and donates all proceeds raised to restoration projects in the Chinese film industry.