01 THE HERITAGE
THE BIRTH OF AN ICON
In 1931, Jaeger-LeCoultre launched a timepiece that was destined to become a classic of 20th-century design: the Reverso. As an object that so deftly synthesised form and function, it has become one of the most recognisable watches of all time, looking as fresh and modern today as when it first appeared. While its blank metal flip side had begun as a purely functional solution to avoid damage to the dial, it was an ideal surface for personalisation with monograms, emblems or personal messages using lacquer, engraving, enamel or gemstones.